Blog Posts

Cisco's Success in UAE: Building Brand Awareness in the Technology Sector

Introduction Cisco is a leading technology company that provides networking and cybersecurity sol...

How 'Monopoly: Lifesized' Shows Trademark Licensing Success for Legacy Brands at BLE

Brand Licensing Europe (BLE) to Highlight Location-Based Experiences with "Monopoly: Lifesized&...

Tesla Motors' Trademark Troubles: Navigating Unregistered Issues

Introduction to Tesla Motors Trademark Challenges: In the dynamic and competitive landscape of th...

Etisalat: How Intellectual Property Drives Innovation and Leadership in UAE Telecommunications

Introduction Etisalat, one of the largest telecommunications providers in the United Arab Emirate...

How Dunkin' Leveraged Intellectual Property to Strengthen Its Franchise Strategy in the USA

Dunkin', formerly known as Dunkin' Donuts, is a popular coffee and baked goods franchise tha...

How Casper's Trademark Registration Fueled Its Rise in the Competitive Mattress Market

Casper, the popular mattress company, has become a household name in the US and beyond. The company...

How Roku’s Trademark Strategy Drives Success in the Streaming Market

In todays highly competitive business landscape, trademarks have become essential assets for compani...

How Microsoft Uses Trademark Registration to Dominate the Tech Industry

Trademark registration plays a crucial role in safeguarding a company's brand identity and intel...

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